Street-wear meets dapper fashion shop + an art gallery...on wheels
The truck will feature a side roll-up door that will allow visitors to enter the truck like a show room floor. Once inside visitors will encounter a fully remodeled interior, clad in natural wood, metal and color. Our offerings of cutting edge brands, collection of accessories, books and lifestyle items, as well as music will truly create a unique shopping experience.
A large window on the opposite wall will bring in lots of natural light, creating an inviting atmosphere.
It will feature an 8’ x 8’ two-dimensional art display wall, a projection screen for film screenings and movie nights, and an area to accommodate performance artist and sculptors. We will have show openings, artist talks and work hard to bring exposure to artists who are doing amazing things.
Education is a powerful stepping stone in lifting individuals, communities and nations out of poverty. It can work wonders in lessening violence and crime. Education can bring hope to the hopeless. Because of this, Isoism - Art Culture gives 10% of all sales to charities that provide quality education and education services to the economically disadvantaged. Our truck will have the same mission. In addition to this, once a month, the Isoism - Art Culture truck will do a “Take over night”. On that night, we will partner with a school or organization and 50% of our sales will go specifically to them. We understand that every little bit helps and by partnering with specific schools it allows customers to see who their purchase will directly help.
Being mobile will allow us to bring art directly to art lovers and to communities that may have little exposure to art, due to a lack of access. Studies show positive outcomes associated with high levels of arts exposure for youth of low socioeconomic status. According to a recent National Endowment for the Arts (NEA) report, at-risk students who have access to the arts in or out of school also tend to have better academic results, better workforce opportunities, and more civic engagement. Studies have also shown that art can have a positive effect on blood pressure, have a beneficial effect on anxiety and can even lead to a reduction in the perception of pain. Our truck will provide more access to art in these communities.
With the Isoism - Art Culture truck, we will create a new kind of gallery experience for art lovers and foster an inviting environment for those learning about the great benefits of art. It will allow people to stumble upon amazing art in unexpected places. We believe we have an opportunity to create something amazing here