Building a profitable...brand...is not a sprint, or something that happens over night...allow your brand to evolve naturally over time and focus on providing massive value...over deliver to your target audience. Always remember that! – Navid Moazzez
Let's be honest, to be successful in business you need customers. My primary goal is to help you gain a deep understanding of who your customers are. This is the first step in creating a brand they can love.
Focused meetings: The discovery process consists of 3 intensive meetings where we dive deeply into your company, your market, and your competition.
Strategy solutions: We have a 4th meeting where I present the insights gained through our discovery meetings, and propose next steps.
- An in depth understanding of the relationships between your brand, it's products, it's customers, and it's community.
- A clear understanding of who your company is, and what its "voice" should be like
- Core values rooted in your companies goals and ideals
Brand articulation speaks to the visual representation of your brand. It covers the visual and verbal points of contact your customers have with your company. It molds customer thoughts and opinions, and plays a vital role in setting the stage for customer experience.
BRAND ARTICULATION INCLUDES
Brand identity systems: Design elements that set the tone, look, and feel. These are the visual representations of your brand
Copywriting and naming: Taglines, elevator pitches, messaging and other materials that set your verbal tone. Product naming and other name systems.
Package design and launch: Covers everything from the structural packaging to SKUs, sales support tools, point of sale displays, and art work.
Signage and display design: Sign systems, signage for retail environments, and other other printed collateral.
As the above quote mentions, building a brand that is profitable is a long term process. Over time markets change, customers change, and your business will change. It becomes vital that you can move and evolve with these changes. My relationship with you and your company doesn't stop at brand articulation. My goal is to equip you with the tools and guidance you need to be successful.
BRAND STEWARDSHIP INCLUDES
Brand standards and guidelines: Guides you in the application of your brand strategy, brings it to life, creating opportunities to grow recognition and loyalty.
The document covers everything from proper logo usage and color guidelines to package design standards, depending on the project.
Brand RX: Post launch research and analysis to assess strengths, weaknesses and growth opportunities.
Growth and development: Identifies potential product development and communication needed to keep your brand relevant.
I'm here to say, of all the things you are, you are not a graphic designer. And that's OK! I have over 10 years of experience helping people find their company's voice. I want to help you find yours. Good design and branding are two of the most important investments you can make your for company. Your logo and visual branding are the things people will see in their heads when they think of your company. The things they experience with you, will be the feelings that are left behind. These impressions are key to the success of your business.
I believe in forming relationships, not just doing business. My aim is to get to know you and your company. I want to get beyond the superficial, and get to the heart of it all. This is where real connections begin; this is where I can best start to serve you. Branding is more than your logo and your colors. Branding answers the question of who are you. It gets everyone involved with your company on the same page and rallies them under the answer to that question. In other words, branding creates a clear vision for your company, which can easily be seen and felt by your customers and clients. It's an investment in which you can't afford to pass up.
30 MINUTE CONSULT
We start our relationship with a 30 min phone or video chat consultation. In this conversation, our goal is to assess which project development tract is best for you and your organization.
DISCOVERY MEETINGS OR QUESTIONNAIRE
Depending on the needs of your project, our next steps will either include a series of meetings where we dive deep into your company or a questionnaire you complete with the same goal.
DEVELOPMENT & DESIGN PROCESS
I'm ready to create customized branding and designs for your company.
We will have an additional 2 to 3 meetings to ensure the best possible results.
SEALED & DELIVERED
Ring the alarms and sounds the bells! Your project is complete but our journey is just beginning! We will implement your brand and I will stand with you the whole way though. I am your partner for the long haul!